Paid social and OOH
Open Up Podcast
100 → 2,800
followers
The brief
A podcast with something to say and about 100 people listening. They needed an audience before they needed anything else.
What we did
Facebook and Instagram ads to find listeners who would stay.
Then we took the show off the screen and onto the street: korope buses carrying the Season 3 campaign across the city.
When Credit Direct came on as a partner with a ₦100,000 giveaway, we helped push that campaign too.
What moved
From about 100 followers to 2,800.